Skip to main content

Adidas Women All-In

Press Release introducing the Adidas Women Ambassadors Katy Perry, Tennis player Carlonie Wozniacki, Staatsballet Berlin ballerinas, Blogger Sneakerquen, Chinese superstar Li Bing Bing, and Athlete Wei Quiyue!



‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go qll in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” with adidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.

With this campaign, adidas shows the pivotal moment when women risk it all for the pop of the flash, the roar of the crowd, the high five from a teammate. This is the moment her strength and confidence shines through — all because she dared to go there.


This Fall/Winter ’11, adidas aficionados and fans can have the hippest adidas Verve collection available at the following stores: Duty Free Philippines, Royal Duty Free Subic, and Toby's stores located at Park Square, Robinsons Metro East, SM Taytay, SM Marilao, and SM Tarlac. You can also have an online experience with products as well as access interesting content about the ambassadors. To continue their online conversation with adidas, social platforms such as YouTube.com/adidas, where adidas will serve up daily content from the various parts of the brand, and the adidas Philippines Facebook page are also made available.
Labels:

Comments

Post a Comment

Popular posts from this blog

National Geographic and Climate Change

The populace of running has tremendously increased and still continues to do so up to this time. Running has become a fitness trend as well as a way of life, if not for all, but for many people. People of all walks, age, affiliation and status have been hooked in this new kind of “golf”. These made event organizers, companies, foundations, non-profit and non-government organizations attracts the heart of runners to support a lot of purpose – from a fund-raising event, product launching, marketing and advertisement, and for the cause of their beneficiaries if any. When I regained my interest in running way back in 2008, I and my colleagues participated on an event that has benefited a TV network’s foundation which has also been helping a lot of people. Just after a few months, we are again on the same kind of event, which was to benefit the “Tahanang Walang Hagdanan”. Then we joined next some promotional campaigns such as the “run don’t ride” campaign of the Land Transportation Off
7 comments
Read more

Real Facts

1. Coca-Cola was originally green. 2. The most common name in the world is Mohammed. 3. The name of all the continents end with the same letter that they start with. 4. The strongest muscle in the body is the tongue. 5. There are two credit cards for every person in the United States. 6. TYPEWRITER is the longest word that can be made using the letters only on one row of the keyboard. 7. Women blink nearly twice as much as men!! 8. You can't kill yourself by holding your breath. 9. It is impossible to lick your elbow. 10. People say "Bless you" when you sneeze because when you sneeze, your heart stops for a millisecond. 11. It is physically impossible for pigs to look up into the sky. 12. The "sixth sick sheik's sixth sheep's sick" is said to be the toughest tongue twister in the English language. 13. If you sneeze too hard, you can fracture a rib. 14. If you try to suppress a sneeze, you can rupture a blood vessel in your head or neck and die. 15. Each
4 comments
Read more

Will You Run For a Free Education?

Before the upcoming 2010 Philippines national election, let us all first run for a free Education, just for one day! I have always wondered where will I be at every moment of my post-school life if I have not been privileged for a scholarship granted education. With my Mom occupying two kinds of responsibility to us - her 3 kids - both as a Father and a Mother, we have no special means of coping up with all the budget constraints. In my high school years, I've learned and enjoyed special activities that makes me earn from as small as Php 0.25 to as high as Php 3.00 just to save up for my College years. I've enjoyed selling plastic bags in the busy market, Newspapers in jeepney terminals and in the streets of our village, washing dishes for a summer job in one of the famous hotels, and sell sweepstakes tickets together with the blind people in Baguio City parks. While my sister, who is now in Australia, as early in her 1st grade in elementary, learned to barter fresh fr
5 comments
Read more